We designed the Life University website to serve two main purposes: 1. Offer prospective students/families a strategic, high-level marketing experience that uses purposeful messaging, video and b-roll elements to engage the viewer and increase user experience. 2. Create a site that houses all relevant information in a way that is intuitive, modern and concise.
We maximized these two objectives by offering a tiered messaging system that allows the first messaging and experience to be targeted toward marketing opportunities and recruitment efforts while housing all the relevant contextual information deeper in the website. We chose an innovative technique that uses vertical scrolling to maximize the six main portals of information. We highlighted current students, faculty and staff in the main marketing stem to offer the user an authentic and transparent look at Life University. We incorporated several b-rolls of campus footage to increase interaction, retention and engagement. These b-rolls offer the user insight into campus life, campus culture and the surrounding environment.
In order to increase user experience for the returning (information seeking) visitor, we targeted six main user groups (future students, current students, online students, parents & families, faculty & staff and alumni) and gave each a quick access portal to individualized quick links. This allows repeat visitors quicker access to desired content. This access point is optimized at the top of the navigation in both desktop and mobile to allow repeat visitors easy access and a streamlined and efficient way of accessing information that is relevant and meaningful to the user group.
In addition, the website was designed to be an iterative process. The web, unlike print, constantly evolves/changes and can be optimized and adapted as new trends, information and data present themselves. We feel strongly about cultivating Life University’s website over an extended duration, for we feel it best to continually nurture the digital landscape rather than address it once and step aside. In this approach, we have built in several features to be adapted and incorporated at a later date.
Changelog & Response Center
Regarding links on the Dashboard
We have received multiple feedback responses regarding links on all sections of the Dashboard. We have updated the links and corrected what was causing the issue. We appreciate your feedback and will continue to update and monitor the links on the Dashboard. If you have any suggestions of what links should be placed in specific sections of the Dashboard, please let us know. Our goal is to have a place where all members of the Life University community can find what they need. Thank you for your continued participation throughout this Beta period.
Regarding legacy browsers
When this site was engineered, several factors were considered before decisions were made regarding which browsers would be officially supported. Some of the factors used to reach this decision included: current site traffic and usage, continued vendor support of older browsers and both domestic and international browser usage statistic trends. One factor that weighed heavy on our browser-compatibility decision came from an announcement made by Microsoft earlier this year detailing their plans to drop all technical support for “legacy” versions of both the Microsoft Windows Operating System and the Internet Explorer web browser within the next year. Beyond complete visual overhauls, modern web browsers like Google Chrome and Internet Explorer 11 support new technologies that can drastically improve the overall user experience while keeping users more safe and secure while browsing the web. Due to this announcement, combined with the relatively small number of users currently using the Life University site (roughly 6%), we have primarily focused on delivering an innovative website experience on current/modern browsers. For the best, most up-to-date experience, we recommend using browsers such as Google Chrome, Firefox, Safari, Opera and IE11.
We have resolved a known issue to the navigation bar caused by file permissions and several updates to the mobile site. These issues have been resolved as of 12PM on Monday, September 27. All top level navigation items should be functioning appropriately.
Regarding content-based feedback
Thank you for your feedback. Content is and will continue to be the most important feedback we receive during beta. We have a team standing by researching each content-related feedback submission. Our goal is to implement appropriate responses to ensure content is located in the most logical place for you — the user. This was and still is one of our main objectives for the beta period. Thank you for your support and feedback and as we address all items of concern, please check back frequently to our Change Log located on the main feedback page.
Regarding the Faculty/ Staff Dashboard
We have received feedback about the links on the Faculty & Staff dashboard page. We will be updating these links throughout the beta period. Our goal is to supply Faculty & Staff with the most relevant links to their daily habits. However, to do this, we need to know what links are deemed most important and which links they would like to see added. When leaving feedback about the dashboard, please include what pages, links or sites would be most helpful for Faculty & Staff to have accessible on their dashboard. Thank you for your continued support during this beta period.