Graphic Identity Guide for Life University

University Publications and Advertisement Policy

The Department of Marketing, Communications & Publications is charged with the responsibility of ensuring that all official Life publications and advertisements project a consistent editorial and graphic identity that upholds the image of the university as expressed in the mission, educational purpose, strategic goals, and the eight core proficiencies.

Publications and advertising required by all divisions and departments of the university will be produced or approved by the Department of Marketing, Communications & Publications. The director of marketing and communications will work with the president, president’s council, deans and department heads to determine design, approve content, and advise on distribution for all recruitment, development, and official university publications and advertisements.

Admissions and development publications have scheduling priority. Advertising space reservations are handled by the director of marketing and communications. The Department of Marketing, Communications & Publications offers writing, editing, photography, design, and print production management at no cost to colleges or departments, to help create the best publications possible to meet specific needs. Departments pay for out-of-house, pre-press services, printing, and postage. Advance planning will result in smoother production. Please see the department’s Publications, Advertising, and Web Page Policies and Procedures booklet, available from the Office of Marketing, Communications & Publications.

A Consistent Image for Life University

A unified approach to graphics fosters better communication through utilization of a strong, consistent institutional identity system which provides strength and cohesiveness to support the image of the university to both internal and external audiences. Our current logo debuted in August 2006. The logo establishes an identity system that creates a stronger graphic image for Life to make print materials more readily identifiable at a glance. The success of any identity program depends upon the cooperation of all members of the university community.

Distinguishing Marks

Who were we? Over the years, our institution has been known by more than one name, including these:

Life College
Life University

Who are we now?

Life University

House Rules

On first reference, utilize the formal name “Life University.” In subsequent references, the name may be shortened to “Life.”
Keep the name of the university prominent.
Utilize the name of the college or department separately from the logo.
Utilize the logo, in one of its forms shown below, on all publications. Camera-ready logo slicks or graphic versions of the logo on disk are available from the Department of Marketing, Communications & Publications or can be transmitted via e-mail, disk, or camera-ready from Shelly Batcher, graphic designer, sbatcher@life.edu.
Order official Life University letterhead, envelopes, and business cards only through the marketing department. Price lists are available from this department. To maintain a consistent image, please use only the official letterhead, envelopes, memos and fax sheets, and business cards for all correspondence.
Individual logos for colleges and departments are not allowed.

Official Colors

Life’s traditional colors are green (PMS 575) and metallic gold (PMS 873). In the two-color version, the swoosh should be screened to 73 percent metallic gold. In the three one-color versions, the swoosh is either green, metallic gold, or black screened at 35 percent.

In general, for publications printing in two colors only, photos and text should be printed in black and green should be used as the second color.

Official Logo

The logo may be used in the following format:

A .167 inches white space should surround the entire perimeter of the official logo to separate the logo from all other art, copy or graphics.

Life's 90-acre, forested campus forms a tranquil oasis amid the fast-paced Atlanta metropolitan area. Our library has 70,000 Life's 90-acre, forested campus forms a tranquil oasis amid the fast-paced Atlanta metropolitan area. Our library has 70,000

The spacing above is preferred.

The spacing above is not acceptable.

The swoosh graphic is not the official Life logo when displayed without the accompanying logo type. It is sometimes used as a design element.

OTHER UNIVERSITY APPROVED LOGOS

These logos may be used in the following format:

CAMERA-READY LOGOS

Logos for print reproduction are available via e-mail, disk, or camera-ready from Shelly Batcher, graphic designer, sbatcher@life.edu.

OFFICIAL RUNNING EAGLE LOGO

The Running Eagle mascot was designed for the departments of intercollegiate athletics and recreational sports. It is available via e-mail, disk, or camera-ready from Shelly Batcher, graphic designer, sbatcher@life.edu.

Consistency

To ensure color consistency and the most economical prices, business cards, letterhead, and envelope shells are printed in green and gold ink in large quantities and stored by a vendor authorized by the purchasing department and Department of Marketing, Communications & Publications. The department, division, or college name, address, and phone, fax, and e-mail are printed in green ink as orders are received.

For a price list and to place an order, contact the Shelly Batcher, graphic designer, ext. 2653.

Appreciation

Through your efforts to abide by these guidelines, the university maintains a consistent graphic identity, a major component of integrated marketing. The Department of Marketing, Communications & Publications appreciates your assistance and support through the proper use of all university graphic components.

Questions?

If you have any questions, comments or concerns about this document or the University’s graphic identity, please call Stacy Rutter, Director of Marketing, Communications & Publications at ext. 2628. Thank you.