B.A. Sports Administration
B.A. Sports Administration
ABOUT Sports Administration
Build the Business Skills Behind the World of Sports
Life University’s Bachelor of Arts in Sports Administration prepares students for leadership, management and business careers across the sport industry. The program combines a strong business foundation with specialized study in sports marketing, analytics, law, finance, governance, facilities, events, communications and strategic management.
Students develop the skills to understand not only the competition on the field, but the organizations, brands, facilities and business decisions that make the sport industry work.
The program curriculum includes foundational coursework in business analytics, accounting, finance, economics and marketing before progressing into specialized sports administration courses.
Program at a Glance
Degree
Bachelor of Arts in Sports Administration
Format
On Campus
Completion Time
4 Years
Program requirements, course availability and completion time may vary based on transfer credits, course load and individual academic progress.
Learning Objectives
Learn to Lead Across the Business of Sports
Sports organizations need professionals who understand business strategy as well as the unique challenges of the sport industry. Life U’s curriculum develops a broad foundation in business and applies it to the management, marketing and operation of sports organizations.
Sports Administration Curriculum
Areas of Study Include:
- Sports Management and Administration
- Sports Marketing
- Sports Ethics and Leadership
- Sports Law
- Sports Analytics
- Economics and Financial Management in Sports
- Sports Brand Management
- Communication and Public Relations
- Sports Facility and Event Management
- Sports Governance and Compliance
- Strategic Management
The curriculum culminates in Strategic Management in Sports Administration, giving students an opportunity to bring together concepts from across the degree.
With small classes and accessible faculty, students can receive personalized support as they identify the part of the sports industry that best fits their interests and career goals.
Career & Academic Paths
Turn Your Passion for Sports Into a Business Career
Sports organizations rely on professionals across marketing, communications, events, facilities, operations, finance and administration. Life University’s Sports Administration degree combines business fundamentals with specialized study of the sport industry, creating pathways into organizations ranging from collegiate athletics and professional teams to venues, agencies and sports-related businesses.
Because sports administration spans several business functions rather than a single occupation, career opportunities and salaries vary considerably by specialty. The broader entertainment and sports occupational group had a median annual wage of $54,870 in 2024, while business and communications positions associated with the industry can offer higher earning potential.
$54,870
Median annual wage across entertainment and sports management occupations in 2024.
$69,780
Median annual wage for public relations specialists, a career path applicable to sports organizations and brands.
10+ Specialized Courses
Sports-focused coursework includes marketing, analytics, law, finance, and more.
Sports Marketing Coordinator
- Help promote teams, events, facilities or sports brands through campaigns, digital marketing, fan engagement and promotional initiatives.
- Compensation varies by organization and specific marketing role.
- Life U coursework includes Sports Marketing and Sports Brand Management, Communication and Public Relations.
Sports Communications or Public Relations Specialist
- Develop media materials, manage public communications and help shape the public image of teams, athletes, organizations or sports brands.
- Public relations specialists earn a $74,750 median annual wage.
Sports Facility or Event Coordinator
- Help coordinate sporting events, venue operations, scheduling, logistics and event-day experiences.
- Career preparation is supported by coursework in Sports Facility and Event Management.
Athletic Administration Coordinator
- Support operations, scheduling, compliance, communications or business functions within collegiate, scholastic or community athletic programs.
- Responsibilities and salaries vary by organization and level of competition.
Sports Business or Analytics Coordinator
- The curriculum includes dedicated coursework in Sports Analytics as well as Business Data Analytics.
- Use data to support business decisions involving revenue, operations, audience engagement or organizational performance.
With professional experience and, in some cases, graduate education, Sports Administration graduates may progress into leadership positions such as:
- Athletic Director
- Sports Marketing Director
- Venue or Facility Manager
- Director of Communications
- Director of Corporate Partnerships
- Sports Operations Director
- Compliance Director
- Sports Agency Executive
- Team or League Executive
- Public Relations Manager
For example, public relations managers earned a $138,520 median annual wage in 2024, although management positions typically require several years of related professional experience.
Career titles represent potential pathways associated with Sports Administration education. Wage and employment data are national estimates from the U.S. Bureau of Labor Statistics and U.S. Census Bureau and do not guarantee individual employment or earnings.
Visit Life University
Visiting our campus is the best way to picture your future here. Tour our facilities, meet current students and discover how Life U supports your goals in and out of the classroom. Let us show you what Life U is all about.
