Bachelor of Business Administration (BBA)
Business Administration
On campus or Online
Bachelor of Business Administration
Business Administration
Blending good corporate citizenship with ethical business practice is the challenge facing businesses today. Corporate social responsibility and social entrepreneurship are not treated as just the latest buzzwords, but these business concepts provide a foundation for students to harness their power to manage successful economic, social and environmental relationships. A BBA student will practice and engage with various viewpoints of stakeholders to better understand how these relationships are likely to have a powerful impact on an organization’s long-term success and sustainability.
Program at a Glance
Degree
Bachelor of Business Administration
Format
On campus or Online
Completion Time
Varies by student
Program requirements, course availability and completion time may vary based on transfer credits, course load and individual academic progress.
Learning Objectives
What You’ll Learn
Build a foundation in business, management and leadership while exploring economics, marketing, finance, business law, human resources, organizational behavior, ethics and entrepreneurship.
Program Design
Bachelor of Business Administration majors learn to explore and apply principles of marketing, accounting, entrepreneurship, human resources and information technology to become modern-day influencers.
Learning outcomes include:
- Master a foundation in the overarching concepts of business, principles of management and leadership.
- Delve into economics, marketing, finance, business law, human resource management, organizational behavior and ethics.
- Explore social change, nonprofit work, diversity, social media marketing and sports management through a socially responsible business philosophy.
- Complete the program by selecting an area of interest and enrolling in additional business-related coursework.
- Have the opportunity to participate in a business internship with an established business through a vetting process.
- Develop business survival skills in multi-directional communication, critical thinking, leadership, entrepreneurship and collaborative team building.
Faculty bring experience from management, senior leadership, business ownership, consulting, technology, retail, nonprofit organizations and business law into the classroom.
Career Paths
Career Opportunities
Career opportunities identified for Business Administration include sales representative or associate, compliance officer, banking, real estate associate, manager or management analyst, financial analyst and human resources partner.
As a national benchmark, workers with business degrees had a median annual wage of $75,000 in 2023; 26% held an advanced degree, and 55% worked in occupations requiring at least a bachelor’s degree. These figures cover the broader business field and do not isolate graduates of Life University’s BBA program.
$75K
2023 median annual wage among workers with business degrees.
26%
Held an advanced degree in 2023.
13.7M+
Employed workers with business degrees in 2023.
Sales Representative/Associate
- Sells products or services, identifies prospective customers and explains how offerings can meet customer needs.
- $74,100 median annual wage for wholesale and manufacturing sales representatives ; about 142,100 openings projected annually
- Overall employment is projected to grow 1% from 2024 to 2034. Education requirements vary by product; technical or scientific sales typically require at least a bachelor’s degree.
Compliance Officer
- Helps organizations follow laws and regulations by examining policies, procedures and business practices.
- $78,420 median annual wage; about 33,300 openings projected annually
- Employment is projected to grow 3% from 2024 to 2034. A bachelor’s degree is typically required.
Real Estate Associate
- Helps clients buy, sell or rent properties and provides information about prices, mortgages and market conditions.
- $56,320 median annual wage for real estate sales agents ; about 46,300 openings projected annually for brokers and sales agents
- Overall employment is projected to grow 3% from 2024 to 2034. Every state requires real estate brokers and agents to be licensed.
Manager/Management Analyst
- Recommends ways to improve an organization’s efficiency, reduce costs and increase revenue.
- $101,190 median annual wage
- About 98,100 openings are projected annually, with 9% growth from 2024 to 2034. Management analysts typically need at least a bachelor’s degree and several years of related work experience.
Financial Analyst
- Evaluates financial data, business trends and investment opportunities to support financial decisions.
- $101,350 median annual wage for financial and investment analysts
- About 29,900 openings are projected annually, with 6% growth from 2024 to 2034. Financial analysts typically need a bachelor’s degree.
Career opportunities identified for Business Administration include:
- Sales Representative/Associate
- Compliance Officer
- Banking
- Real Estate Associate
- Manager/Management Analyst
- Financial Analyst
- Human Resources Partner
- Business Owner or Entrepreneur
- Marketing Professional
- Project Management Specialist
Related BLS profiles show that human resources specialists had a $72,910 median annual wage in 2024 with 6% projected growth from 2024 to 2034, while loan officers—a documented occupation within banking—had a $74,180 median annual wage. “Banking” itself is a broad field rather than a single BLS occupation.
Career titles represent potential pathways associated with business administration education. Wage and employment data are national estimates from the U.S. Bureau of Labor Statistics and U.S. Census Bureau and do not guarantee individual employment or earnings.
FAQs
Your Questions, Answered.
Choosing the right program is a big decision, and we’re here to help you every step of the way. Below are answers to some of the most common questions prospective students ask about the Business Administration program.
If you have additional questions, our admissions team is ready to connect and provide personalized guidance as you explore your next step.
A business administration degree can prepare graduates for opportunities in management, marketing, finance, human resources, sales, entrepreneurship and business operations. The degree provides a versatile foundation that can be applied across industries, including healthcare, technology, retail, nonprofit organizations and corporate business.
Yes. Life University offers its Bachelor of Business Administration (BBA) program both online and on campus. These options allow students to pursue their business education in a format that aligns with their schedules, learning preferences and professional goals.
Students develop foundational skills in management, leadership, marketing, accounting, economics, finance, business law and entrepreneurship. The program also emphasizes ethical decision-making, corporate social responsibility, communication and critical thinking to prepare students for today’s business environment.
A Bachelor of Business Administration (BBA) is an undergraduate degree that introduces students to core business principles, while a Master of Business Administration (MBA) is a graduate degree focused on advanced business management, leadership and strategic decision-making. Life University offers an accelerated pathway that allows eligible students to complete both degrees in as little as four years.
Yes. Life University’s BBA program offers students the opportunity to participate in business internships with established organizations through a vetting process. These experiences can help students apply classroom concepts in professional settings, develop practical business skills and explore potential career paths.
Yes. Life University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award bachelor’s degrees, including the Bachelor of Business Administration (BBA). This institutional accreditation ensures that the University meets established standards for higher education and academic quality.
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