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Advancement and GDPR

Life University
University Advancement and GDPR

The following statement sets out how the University specifically uses your personal data for fundraising and alumni relations purposes.

Your Information

We collect information in the following ways:

Information we get from alumni and student records, which may include personal information like your name, course and degree details, date of birth, and your contact details such as postal address, email address, and telephone number. The relationship our former students have with Life University is lifelong and you become a member of our Alumni & Friends Community upon graduation or leaving. Our team aims to provide support as well as communicate important information and opportunities on a regular basis in order to keep you informed and engaged with what is happening at LIFE.

Information you give us. For example, when you engage with our social media or message boards, make a donation to us, join our professional directory, register for an event, or otherwise update or provide us with your details and personal information.

Information from third parties. We may also receive information about you from third parties. This can include updates on information such as your name, postal address, email address, phone number, your geographic location (for mobile devices).

What we do with your information

Data screening and cleansing, to check if we have accurate contact details for you. We continuously review records of supporters to ensure your data is as accurate as possible. We may consult alternative sources in order undertake these checks, such as: National Change of Address database (NCOA), reviewing employment information that you have made publicly available via social media; Newspaper articles, publications and company websites; Other publicly available sources.

Wealth screening and targeted research, to help us understand our Alumni, donors and potential donors, including gathering information from publicly available resources to give an insight into your philanthropic interests and ability to support Life University. We may use automated or manual analysis to segment the information we hold about you in our database based on a proprietary score. These scores are generally calculated using personal data, as well as how engaged with us you have previously been, and indicators of future engagement. Analysis of this helps us understand our Alumni, donors and potential donors to ensure we are efficient and that only relevant communications are sent to you.

Sharing your information

We ensure that there are appropriate technical controls in place to protect your personal details. For example, our online forms are always encrypted, and our network is protected and routinely monitored. We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.

Where we appoint an external party to undertake a screening of information, any such arrangements will be subject to a formal GDPR-compliant agreement between Life University and that organization, to protect the security of your data.

What you receive from us

GDPR and the electronic privacy directives require active consent for marketing purposes that are communicated via email, telephone, or text message. You may alter your preferences or remove yourself from these communications at any time by clicking the “unsubscribe” link in our emails and e-newsletters or by emailing

Email marketing: If you provide us with your personal or business email address, we may contact you for marketing purposes by email. By subscribing to Life University emails or opting in to email communication from LIFE, you grant us the right to use the email for both email marketing purposes and advertisement targeting.

Telephone/text marketing: If you have provided us with your mobile, home or business telephone number we may telephone you about our work unless you have told us that you would prefer not to receive such information.

Postal marketing: We may send you direct mail about our work unless you have told us that you would prefer not to receive such information. Where possible, we encourage our alumni and friends to opt in to electronic communications to reduce the cost and environmental impact of postal mail.