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Strategic Plan

Envisioning our 2040 Strategic Plan

SOME HISTORY: In 2002, Life University encountered a trauma from which few educational institutions have ever recovered. When Dr. Riekeman accepted the position of President in 2004, a team of trusted academic and business professionals joined him. Together with the Board of Trustees, Life University re-established its accreditation and received commendations from the regional and programmatic accrediting agencies.

 

THE 2020 PLAN: In 2006, LIFE embarked on an audacious vision titled the 2020 Strategic Plan to establish itself as the

preeminent chiropractic college in the world and to expand the undergraduate and graduate programs to national prominence. The plan worked. As we near the 2020 goal line, it has become prudent to develop a Strategic Plan to move the University to its next iteration and destined level of success.

NEXT STEPS: In 2018, the Life University Board of Trustees requested that Chancellor Riekeman envision a future, design a process and organize a team to develop a strategic plan to guide the University to even greater levels of success over the next two decades.

REVIEWING THE 2040 PROCESS

Dr. Riekeman created a process that would include three key steps:

1. ANALYZE
2. ENGAGE
3. SYNTHESIZE



 
Color Key:

Did not meet original expectations or has been discontinued
Successful
Still ongoing, was mildly successful or is still in planning phase
Highly successful, exceeded expectations

2020 Strategic Plan Analysis

WHAT YOU’RE LOOKING AT HERE:
Under the highly detailed work and leadership of consultants Dr. Brian McAulay and Mark Huffman, we have analyzed the 2020 plan from the perspectives of overall success, financial ROI, professional impact, contribution to campus culture, community image and more. Every constituent of Life University was engaged in the process. Listed in the document is a quick look at the overall projects that the 2020 plan embarked upon and a fair analysis of the total projects.

THE PROJECTS: The 2020 Strategic Plan was divided into four phases:

The Liveable Campus
The Exceptional Experience
Empowering the Vision
IMPACT: The intersection of Innovation, Prosperity and Social Change

PRIMARY CONCLUSION: While no organization has ever been 100% triumphant, without encountering challenges and reorientations along the way, we feel safe in saying that 95% of the goals were successful, impactful and contributed to a better Life University.

Of the handful of projects that were not, we learned valuable lessons that made us a better University. There is no question that the Life University of 2004 is but a distant memory, a shadow in the past that is eclipsed by the bright future that is upon us today.

2020 Strategic Plan Projects

Campus Master Plan

1) Purpose
To create a visual plan that was informed by a long-range development of our 103-acre campus over a period spanning decades. The plan was designed to accommodate the vision, function and aspirations of our strategic plan.

2) Accomplishments
We worked with local architects to establish a plan that incorporated the elements of our vision and values as well as a plan that predicted growth. The plan was structured to drive parking away from the center of the campus, thus transforming the commuter campus that Life was into the residential campus that it is today. It envisioned housing, green spaces, symbolic iconic areas to remind us of our values, food services, sports complexes, alumni centers, cradle to grave living spaces, theaters, additional academic spaces and more.

3) Impact
The effect has been nothing short of transformational. The transition to a residential campus has been completed. Parking lots have become living spaces with 100’s of trees and acres of green spaces to replace the blacktop. We have created world-class classrooms, clinic and social spaces. Buildings have been repurposed to modern day educational environments always upgraded to environmentally friendly and award winning facilities. The sports facilities have attracted over 300 athletes to make Life U their home. Pride in the campus has soared with students, faculty, alumni and local community leaders.

4) Success
The Master Plan is designed to extend beyond the current 2020 Strategic Plan and while it will be updated for the 2040 SP it is still relevant and used in our current development. The success is unquestioned.

Bright LIFE Child Development Centre

1) Purpose
To provide a child development center reflecting vitalistic values. To be the first step in Life University’s “cradle to grave” campus.

2) Accomplishments
For three years, we had an excellent child development center (Bright LIFE) and attained accreditation for it (no easy feat). It also provided an opportunity to invite the public to learn more about LIFE’s philosophy by allowing them to utilize the center. Bright LIFE was noted in a book about natural play areas for children.

3) Impact
We chose a partner with an outstanding reputation in the child development space and were able to provide an excellent program for our students’ children, as well as our community’s children. Chiropractic care was available gratis at the center as well.

4) Success
The space that housed the child development center was not large enough to accommodate the number of children necessary for it to break even. We subsidized the program all three years before closing the doors. The requirements for compliance demand a certain square footage for each level/age of the children with a certain number of staff for different age groups. For instance, four infants require one staff member. Our pro-forma did not match the level of demand for each age group that ended up enrolling in the center. We had more infants than we expected and not as many toddlers.

Serving Lasting Purpose Program

1) Purpose
To create a campus environment that supports Lasting Purpose.

2) Accomplishments
Among the more noteworthy accomplishments, SLP/Office of Service Initiatives (OSI) established a New Hire SLP workshop that engages new employees in approaching their work from an abundance mindset; created an informal program to recognize noteworthy instances of positive organizational citizenship behaviors; and created networks for the foundation of and/or facilitation of continuity for a number of programs that serve campus and community needs, including Food4LIFE, Bag Check, Fall CE Hosts*, Power Up, CARE, Ripple Effect, community service activities, etc.*)

3) Impact
The effect of SLP/OSI has been positive overall, providing new LIFE employees and student leadership groups with a foundation in the value of approaching their daily work and their lives focused on giving, doing, loving and serving out of a sense of abundance. Additionally, the campus climate is often described by visitors as warm, welcoming, supportive and helpful. New employees are inspired by an employer that asks them to express Lasting Purpose. At the level of individual members of the LIFE community, it has been described by some as profoundly meaningful on a personal level.

4) Success
SLP/OSI has been highly successful in creating outlets for the expression of Lasting Purpose, given its operation as a one-person department without an associated budget for a formal recognition program, professional development, etc.). SLP/OSI provides such essential value to the University that it is imperative for it continue (and grow) in some form.

Power of One Tour

1) Purpose
To build support among field DC’s and to spread LIFE’s message; Also, to specifically to expand the prospective student pool for the University’s programs and raise funds.
Mission: To present an exceptional inspirational and motivational seminar to do something great with your life, to conquer mediocrity and get out of a rut, to take a stand and make a difference. This gets people fired up to support that vision and to support Life University.
Goals: Raise money for capital campaign and identify major donors.
Double inquiry pool for prospective students.
Increase President’s Circle members.

2) Accomplishments
Recruited students as a result (not sure on the number from each city); one of LIFE’s valedictorians was the result of the PO1 event in Tucson, Arizona.

Identified and acquired donors; increased President’s Circle members.
Helped DCs build their practices by inviting patients to the events, reinforcing patient commitment to Chiropractic.

3) Impact
Strengthened support of Life U via DC professionals; increased chiropractor’s commitment to send prospective students to LIFE and to become donors.
Increased awareness of Life University’s programs throughout the U.S. and Canada.

4) Success
The PO1 tour concluded in 2009 after visiting several cities across the U.S. and Canada. Some cities were more successful for the University than others. The most successful cities had the support of strong DCs (the “Ones”) who assisted in getting the word out to their local communities about the tour and filling the seats for the events. The DCs, patients and prospective students that attended the seminars were very impressed with the event, and it renewed support of the chiropractic profession among the attendees. It increased the number of students attending LIFE and increased donors for LIFE. Overall, we had between 13,000-14,000 attendees at 65 cities. It stayed within the budget allocated.

Europe/Rome Initiative

1) Purpose
To ensure a receptive environment in Europe for vitalistic Chiropractic.

2) Accomplishments
The University, based on its relationship with the chiropractic association in Italy, researched sites and institutional relationships to begin a stand-alone Life University campus there to offer a Doctor of Chiropractic degree.

Identified and acquired donors; increased President’s Circle members.
Helped DCs build their practices by inviting patients to the events, reinforcing patient commitment to Chiropractic.

3) Impact
Although the University made the decision to not move ahead with a stand-alone campus, the project helped advance LIFE’s presence in Europe and to help advance vitalistic Chiropractic in the continent.

4) Success
The project advanced the understanding of LIFE’s personnel with respect to operating a chiropractic program in Europe. It helped to bring enrollment of European students to the Marietta campus. It advanced LIFE’s reputation in Europe.

CCISE

1) Purpose
To create a center to develop programs based on Vitalism, but one that goes beyond traditional disciplines such as Chiropractic, nutrition and exercise science.

2) Accomplishments
The Center for Compassion, Integrity and Secular Ethics (CCISE) has had three major accomplishments since its formation. These include:
• The development and implementation of the Chillon Project, which provides accredited higher education in carceral settings.
• The development and delivery of the A.A. degree in Positive Human Development and Social Change through the College of Graduate and Undergraduate Studies in collaboration with The Chillon Project
• The development, testing, refinement and implementation of a certificate program entitled Compassionate Integrity Training (CIT) offering core elements of the PHDSC curriculum in various settings and to a wide range of constituents

3) Impact
CCISE has successfully established and grown relationships with the Georgia Department of Corrections (DOC); the Southern Association of Colleges and Schools (SACS); the National Conference on Higher Education in Prisons; His Holiness the Dalai Lama; the City of San Antonio; and dozens of corporations, organizations and individuals to extend the reach of the Chillon Project and CIT. Life University has successfully completed one A.A. cycle at Lee Arrendale State Prison for Women (LASP) and has awarded the first degrees under the program. The presentation of the upper division coursework for the B.A. in psychology has begun. The CIT program has trained hundreds of persons with its curriculum and has certified facilitators capable of providing CIT instruction.

4) Success
CCISE has been a remarkably productive Center at Life University, extending the vision of the institution and the reach of vitalistically-oriented curricula and programs well beyond the traditional content areas of the University.

Achieving the level of cooperation necessary to deliver an educational offering of this nature in a carceral setting is a major success in and of itself. Doing so as an accredited degree offering of Life University represents another level of success. Delivering the curriculum to its first cohort, with Summa Cum Laude-level student performance, and the awarding of degrees to 100% of the non-paroled enrolled cohort is the Center’s highest achievement with a traditional educational offering.

The preparation and delivery of the certificate program, CIT, has been wildly successful. The program has hit a unique chord offering content that is well above matters of legal compliance, such as non-discrimination, that is truly useful in helping the participants internalize and actualize the curricular content.

We currently have 37 certified facilitators, including four at Phillips State Prison for Men (Atlanta, GA) and 12 at Lee Arrendale State Prison for Women (Alto, GA). We have the following countries represented: U.S., Canada, Mexico, Columbia and Germany. We have another 45 persons in the facilitator training program at various stages of completion, including five at Philips Men’s Prison. These facilitators in training reside in the U.S., Canada, Spain, Australia, New Zealand and Portugal. To date, we estimate 750 people have been through the CIT program.

Center for Healthcare Policy

1) Purpose
To develop a means to positively influence public health policy to reflect vitalistic thinking.

2) Accomplishments
A discussion with the Life University Board of Trustees was held in January 2019 to review the history of this project and as an appeal for this area to receive funding in the FY 2020 budget cycle.

Identified and acquired donors; increased President’s Circle members.
Helped DCs build their practices by inviting patients to the events, reinforcing patient commitment to Chiropractic.

3) Impact
In legislative and policy circles, the comment is often made that “if you are not at the table, you are on the menu!” A policy center, such as contemplated in the Life University Center for Health Policy, would bring a clearer focus to the issues, needs and value of a higher priority on chiropractic care within the broader framework of integrative approaches to health care.

4) Success
This project remains aspirational at this time. That being said, the discussion, especially at the level of the Board of Trustees, has already brought more attention to the needs of the University to be active and outspoken in these matters.

Socrates Café/Plato II Go

1) Purpose
To provide an attractive space for students, faculty and staff to eat healthily, as well as to congregate for learning and socializing.

2) Accomplishments
Food service for the campus had been previously provided in a double-wide modular building with no healthy menu choices. Seating was limited, and there was no central gathering space for students. Socrates Café was constructed in a dark space previously occupied by a vacated, smoked-filled bingo hall and some faculty offices. The space was opened up to the outside, and the previous exterior parking spaces were transformed into a relaxing outdoor seating and gathering area. The interior renovation provides healthier eating options, a pleasant environment and serves as a central meeting space for students on campus.

3) Impact
It substantially increased the look, feel and functionality of the campus to provide a meaningful experience for current and prospective students.

4) Success
This project came in slightly over budget, and due to space constraints, it limited the size of the back of the CGUS building.

LIFE Village Retreat

1) Purpose
In our efforts to make the LIFE Campus a 24 hour-per-day residential environment that was alive and vibrant, we recognized the need for graduate-level housing. The LIFE Village Retreat (LVR) was envisioned to accommodate the chiropractic student in a reasonably priced, sophisticated and environmentally friendly facility.

2) Accomplishments
The LVR was built on what was previously an environmentally unattractive and emotionally toxic blacktop parking lot. In its place, we built a facility that houses 300 students in two-bedroom, condo units. Each has its own kitchen, living room, two private bedrooms with en suites, washer/dryer and internet. The facility also offered community study spaces and special social/educational programs in the structure and housed the Bright LIFE Child Care Center for parents to easily drop off their children as they went to classes.

3) Impact
The LVR was immediately filled; it brought residents on campus, stimulated the need for Socrates Café, replaced the parking lot with more than a hundred trees and gardens, and built the first parking structure, which has provided convenient parking near campus.

4) Success
The success … two thumbs up. The LVR was immediately filled, has provided a positive cash flow from quarter one, encouraged Moody’s to elevate our financial rating, has a waiting list of students to get in, and received the first ever Gold-LEED Certification/Award for public housing.

Student Advocacy Center

1) Purpose
The emergence of “One-Stop” centers, both physical and virtual, are evidence of institutions’ recognizing the changing needs and habits of today’s students. One-stop shop centers allow students to manage all their business tasks in one location, somewhat mirroring the process of managing tasks in industries outside of higher education.

A one-stop center moves services from a process-centered approach to a student-centered approach and reduces the runaround students often experience as they navigate the business (and busyness) of college life.

The Student Advocacy Center was originally created as the Student Advocacy and Advisement Center to provide information for students mainly on the topics of financial aid, registrar and student accounts. The Center was created to serve as a centralized location for students to obtain answers to questions or concerns that they have regarding financial aid, registrar and student accounts.

2) Accomplishments
A centralized location was identified, and a purpose built. Specific skills of Student Advocates (SA’s) were developed, and candidates were interviewed and hired. Individual Office windows (registrar, Financial Aid, Student Accounts were closed. Students experienced a more efficient process for managing administrative functions.

3) Impact
The student experience was dramatically improved. It decreased the need for repetitive visits to multiple offices to resolve issues and questions. It also allowed skilled personnel to focus on detailed tasks with fewer interruptions to manage frequent questions.

4) Success
This project was managed by several areas: Facilities, Student Services and Advisement. It is my understanding that the project came in at or under budget.

Campus Shuttle

1) Purpose
To provide a mechanism for students to get back and forth from local housing centers to campus and shopping, and to move from one end of the campus to the other.

2) Accomplishments
Residents of local apartment complexes were able to access campus without driving. There was decreased parking pressure on campus.

3) Impact
There was decreased parking pressure for commuter students and an increase in carpooling.

4) Success
It was a moderate success. Students banned from campus parking utilized the shuttle system. The perception of being “stuck” on campus was prevalent.

Lyceum Dining Hall

1) Purpose
To provide a true residential dining experience for LIFE’s students living on campus.

2) Accomplishments
In conjunction with the advance refunding of 2017 and construction of a 362-bed, new student housing contract, the University sought to add to the eating options and expand the catering capability for the numerous Life U sponsored events. This was done on the site of the early 60s, former student housing that was well past its useful life.

3) Impact
Lyceum Dining Hall was designed and constructed to serve a population of approximately 900 students who would be eventually housed in two additional buildings in close proximity to its current location. The look and feel of the dining space present an improved positive appearance for potential students and their parents and allows the University to provide a meal plan and expanded internal catering capability that previously had to be outsourced.

4) Success
The construction budget came in on budget. For a number of reasons, the housing occupancy levels are significantly less than what was planned, which had a correlated negative effect on utilization. The facility does have a positive effect on prospective students and their parents because of the design of the space.

TIC Auditorium

1) Purpose
We needed a space to have large and medium seminars, gatherings and eating functions. Building an auditorium space would cost in the tens of millions of dollars. We decided to transform the gyms into spaces that would contain the lighting, sound systems and environments of the finest hotel meeting facilities.

2) Accomplishments
The TIC Auditorium was conceived, and gym space was repurposed, including carpeting, studio lighting, sophisticated sound systems and seating for seminars of up to 1,200 people in the lower gym and 600 people in the upper gym with banquet facilities to accommodate these size audiences for about $500,000. The transformation of a gym into meeting space takes about four hours.

3) Impact
The gym currently supports our weekly assemblies, LIFE Leadership Weekend for prospective students, Fall CElebration and graduations. Additionally, local community groups use the facilities, bringing much desired attention to Life University.

4) Success
It has been hugely successful, and the ROI is unquestioned in that we spent a fraction of the cost of building a comparable auditorium. It has also been culturally critical, such as allowing us to have graduations on our campus for families to experience the Life U culture rather than being at a rented convention center far from the campus. It is always pleasing to see students, their classmates and families at the conclusion of graduation taking pictures at the Bell Tower and Adjusting Hands that are so symbolic of the vision, history and values of the University.

Advisement- PASS

1) Purpose
To provide students the academic advisement they need for success in their program of choice.

2) Accomplishments
Students were assigned a personal advisor. Relationships developed between advisors and new students where students were able to engage with the institution prior to their arrival on campus. This helped mitigate poor course selection.

3) Impact
The transition from the former system of faculty advising in large numbers to individual advisors familiar with the programs was difficult, yet successful. Complaints of “mis-advisement” decreased, and students were enrolled in the appropriate coursework.

4) Success
Once the transition was complete and PASS Advisors (Progressive Advisement for Student Success) became familiar with the programs of study, the student experience improved dramatically. Student Satisfaction with the professional advisement staff improved. We experienced fewer issues related to “missing” classes at graduation. Professional advisement staff are readily available.

LIFE Leadership Weekend/Eagle Madness

1) Purpose
To provide a compelling, overnight experience for prospective students; to educate them on LIFE’s programs and inspire them to apply and enroll.

2) Accomplishments
LIFE Leadership Weekend has been in effect for many years now (more than 10 years), and Eagle Madness is now in its fifth year. Both are successful programs in that we continually out-yield other visit programs in number of actual enrollees.

3) Impact
The greatest impact has been in the chiropractic program. Enrollment has grown, and we enroll a better “fit” student for this program. They understand the values/philosophy of Life U, what sets the University apart from other institutions, as well as the opportunities a Life U D.C. degree can provide. In an effort to grow the chiropractic profession, Life U invited other chiropractic institutions to attend our LLW program so that they could adopt something similar if desired. Several institutions have instituted a program of their own.

Eagle Madness is growing in numbers, and we conduct the program twice per year. We yield these attendees at a higher rate as expected.

4) Success
LLW is a very successful program with higher yield than any university visit program we are aware of at this time. Attendance at Eagle Madness is growing, as is the yield percentage.

New Commons (2018)

1) Purpose
With the growth of the Undergraduate programs and population, we needed to provide housing if this student population was to expand. Three buildings of more than 1,000 beds and a parking structure with social amenities were designed. The goal was to produce facilities that would allow for food services, community building and secure living for post-high school students to have a first-year experience living away from home and parents.

2) Accomplishments
The first of the three buildings has been opened on the site of the old, outdated Commons. In fact, the old Commons have been torn down, removing an eye-sore of dilapidated and dangerous buildings. The first facility has become filled with undergraduate athletes, and as such, has had a double effect on creating positive campus culture.

3) Impact
The building has approximately 300+ beds, an eatery and study spaces, and the floors and wings are named after 12 different iconic figures whose stories and sayings adorn the space, reminding students of the values of Life U. The New Commons was a critical request of not only students, parents, coaches and faculty, but also Moody’s who saw it as a necessary step for Life U to diversify its income from the chiropractic program, exclusively.

4) Success
Unquestioned, it has transformed the culture at Life U in every positive way. It has brought a new vibrancy to the College, enhanced our sports programs, become a valuable recruiting tool and opened the door to increased enrollments. It will, like the LVR, also be a source of additional, non-tuition income. Parents are relieved that their post-high school children will be in a modern and safe environment. We are now requiring all Freshman students to live there for their first year on campus.

Athletic Programs Expansion

1) Purpose
To increase LIFE’s enrollment, support the University’s sports legacy and raise the profile of the University in the community.

2) Accomplishments
Life U has close to 900 undergraduate students enrolled and a slightly more than 450 of them are athletes. Our undergraduate enrollment has grown with the introduction of several sports teams. Each team has a required roster and varying degrees of scholarships to offer.

3) Impact
Our undergraduate enrollment grew, as well as the number of media mentions, due to the success of our teams and athletes. At the annual Athletic Banquet, more and more sponsors are attending and donating to our athletic programs, which increases our stature and recognition in the community.

4) Success
Athletics not only focuses on excellence in performance, but also excellence in academic achievement and service. There is definitely a value-add with increasing our sports teams.

Campus Signage (Exterior)

1) Purpose
To develop a well-conceived, unified signage program to provide key information for students, employees and visitors, and to make the campus easier to navigate.

2) Accomplishments
• created an identifiable connection for all users
• improved wayfinding, making the campus more accessible
• made the campus easier to navigate
• created a more engaging and memorable experience
o greets, guides, informs and enhances the user experience
• reinforces the University’s brand;
• creates consistency in the look and feel of the campus
• repetition in color, shape and layout becomes familiar and expected, and therefore more effective
• building numbers make buildings easier to locate
• improved campus deliveries

3) Impact
Implementing the Campus Maps not only complemented other types of campus signage, but their strategic locations (at campus parking lots) help visitors to more easily navigate the different paths from one place to another. They also give an overall view and allow the user to not only determine their next steps, but it also helps them to have a visual understanding of the campus as a whole. Inclusion of the Campus Map on our website familiarizes visitors and gives them a sense of the campus prior to visiting. These and the Walking Maps allow visitors to navigate campus on their own.

This provided consistency and ease of use in locating and identifying type of parking lots (student, employee, open, etc.). The campus has become more user friendly, and unnecessary, cluttered signage was removed.

4) Success
The Campus Signage project is ongoing. Continuing this project provides value in that it will continue improving accessibility and the overall look and use of the campus and its facilities.

LIFEforce

1) Purpose
To increase enrollment by establishing a committed group of ambassadors for the University with a mission of “We will not stop until everyone on the planet has access to chiropractic care and a chiropractic education, if they so choose.”

2) Accomplishments
From its inception until now, the numbers have increased, stalled and now is in growth mode again. We have a core group of LIFEforce members that attend most of our events. LIFEforce moved from the President’s (now Chancellor’s) purview to Enrollment with new leadership in the director position, and this change has infused new energy into the program.

3) Impact
We built a tribe of doctors and others committed to seeing Life U grow the chiropractic profession with Life U chiropractors. We were also able to engage some of them as donors. Prospective students in their areas are able to visit and shadow their practices, which enhances our yields. Also, at each event, the doctors have a session/panel open to current students to ask questions of LIFEforce doctors about their experience in practice.

4) Success
Currently, we have 1,180 LIFEforce members, and they refer an average of 46% of the prospective students attending LIFE Leadership Weekends. Life U President’s Circle hosts an event at the end of each LIFE Leadership Weekend that has proven to further build the relationships of the LF members themselves, as well as with the institution. Currently, 135 of our donors are LIFEforce members.

Enrollment Restructure

1) Purpose
To provide best practice services to prospective students at all levels of the enrollment funnel.

2) Accomplishments
The Enrollment Department has been transformed in several ways. Professional, graduate and undergraduate are now in teams with a Director of D.C. Enrollment and a Director of Undergraduate and Graduate Enrollment. Admissions counselors recruit for one level (PR, GR, UG). It was important to restructure the department as attracting and enrolling students to these academic levels requires different approaches as well as some processes. Also, we have implemented a very customized CRM, document imaging and linking, and are working on electronic test score loading. All files are electronic, allowing for more efficient processing and movement of applicants through the funnel. Electronic files are quality controlled before each turnover to Registrar at census.

3) Impact
We have always been effective at attracting prospects to our D.C. program; however, our greatest goal is to increase our undergraduate enrollment. Once we hired a recruiter for our SHS Master’s program (8 years ago), enrollment steadily grew in that program. Seven years ago, we hired our first undergraduate recruiter, added another and four years ago, we added two more. We now have four recruiters for undergraduate and one for graduate. With the addition of many athletic programs, undergraduate enrollment has achieved steady growth. We have increased the number of events we offer, and many area high schools visit LIFE for tours and programs created especially for them.

4) Success
Our undergraduate programs are growing in enrollment. We are able to process students in a timelier manner, and our documents are electronically filed (this has eliminated any “lost” paper documents). During the transitions, DC and graduate enrollment declined.

Online Education

1) Purpose
To provide online courses and degree programs, relevant for today’s learner, and reflecting LIFE’s primary content areas.

2) Accomplishments
Online programming began; courses and programs developed and implemented online.

3) Impact
Increased student enrollment and increased in number of courses offered/taken.

4) Success
Still in early stages and development.

Teaching of Eight Core Proficiencies

1) Purpose
To ensure that the Eight Core Proficiencies are part of the Life University student’s experience, both inside and outside of the classroom.

2) Accomplishments
Attempts made to operationalize the Eight Core Proficiencies as institutional student learning outcomes; some success in CGUS as part of core life proficiency courses.

Have awards dedicated to each core proficiency bestowed at each graduation.

3) Impact
Unfortunately, no measurable impact.

4) Success
Recognition (as in the eight core awards at graduation) is always a good thing.

Anatomage/Anatomy Lab

1) Purpose
To improve the learning outcomes and create a universal learning environment in the areas of anatomy by offering a technology-based instructional delivery modality.

2) Accomplishments
The College of Chiropractic converted a full cadaver lab into a complete virtual dissection lab in Spring 2015. This was accomplished by the implementation of eight Anatomage tables. These tables are made from two ultra-high definition monitors joined together and laid flat. They are about the same size as the gurneys on which real cadavers are displayed. The tables contain full-size scans of a male and female virtual cadaver. These tables allow students to rotate the virtual bodies 360 degrees to view any angle. The tables allow the students to get a detailed view of the body systems and even allows them to cut the virtual bodies so that they can view the anatomical structures inside. The students are able to move, remove and isolate structures to isolate more details than could be accomplished on a cadaver. The tables allow the faculty to project, zoom-in and highlight areas of study. The tables also come equipped with pre-built curriculum that originated at Stanford University.

3) Impact
The decision to move from a full cadaver lab to a complete virtual dissection lab has enhanced the learning environment for all students. In the past, students that had allergies to the solutions used to preserve the bodies, were pregnant or had anxieties about being in the room with a deceased individual, missed out on the experience of dissection on cadavers. The Anatomage tables eliminates all of those concerns. These tables create a universal learning environment for all students. Students are able to utilize the tables without supervision (during open lab times) when in the past a faculty member needed to be available in the cadaver labs due to the use of the chemicals and sharp items used for dissection. Students are able to learn at their own pace, and if they make a mistake during the dissection process, they can always hit the “undo” button and try again. Once areas on the cadaver were cut or “butchered,” the learning environment changed for all students that viewed it afterward.

Research was conducted to compare student performance following a change from a full cadaver lab to the use of the Anatomage tables in the College of Chiropractic. The results were based on the student’s performance on their midterm and final laboratory examination scores. The research concluded that students utilizing the Anatomage tables scored higher on laboratory examinations than students having modes or cadavers. These results were also attributed to the elimination of the complexity of testing on cadavers in comparison to consistent, studied virtual images.

4) Success
The transformation from a full cadaver lab to a virtual dissection lab has been a great success from a learning and budgetary perspective. The College of Chiropractic spent $94,000 every year on cadavers, transportation, chemicals and supplies. That cost did not include the man hours needed to maintain the lab, cadavers, and keeping the lab clean and OSHA compliant. The Anatomage tables were one flat fee and the only cost per year is the warranty on the tables which cover updates and additional programs. Anatomage was in the business of working with dental and medical schools. Life University College of Chiropractic program was the first chiropractic program that Anatomage had ever worked with. They were so impressed with our purchase and the construction of our virtual dissection lab that they decided to partner with us to help them make their images more conducive for a chiropractic curriculum.

The Anatomage lab has become a great recruitment tool for the University. Every tour, LIFE Leadership Weekend and Fall CElebration includes a trip to the Anatomage lab. Perspective students love the use of technology to learn anatomy and alumni are amazed at the upgrades. Higher education institutions in the greater Atlanta area have scheduled tours to see the lab and are interested in how we use it for teaching. Many schools have invested in one or two tables, but the College of Chiropractic continues to hold the record for the single purchase of the most Anatomage tables on the planet.

Assessment Center in Harris Center

1) Purpose
To provide a state-of-the-art video facility for evaluating students’ clinical skills.

2) Accomplishments
The facility was completed in 2015, providing a dedicated computer testing lab, in addition to a large clinical assessment room suite.

3) Impact
This project brings Life U up to speed in terms of current clinical assessment methodologies. In addition to providing a NBCE-testing facility (for written and OSCE Examinations), it allows for all clinically-based program to have a facility to test students, including video capture.

4) Success
The Assessment Center has become a representation of LIFE’s position as a leading-edge academic institution for clinical programs. It is a source of pride for visitors to the campus.

Nutrition Dept. Offices/Teaching & Demo Kitchens

1) Purpose
To provide a state-of-the-art teaching and demonstration kitchen and office space for the nutrition and dietetics programs.

2) Accomplishments
Life U’s nutrition program ranked in top 50 nutrition programs in the country by Public Health Online.

3) Impact
LIFE Dietetic Internship program consistently has more applications than available positions.

4) Success
Continues to be a “show off” and staple for the Nutrition Department, and the University.

LAMP (LIFE Academic Master Plan)

1) Purpose
To develop and execute a plan to offer an expanded array of academic programs consistent with LIFE’s Mission and Vision.

2) Accomplishments
The University, through a comprehensive committee structure, created an academic planning document that served as a guide in new program development. In addition, the Academic Master Plan offered guidance on expansion of student services and technology for the University. Finally, the plan created a Shared Governance Statement, which was adopted by the Faculty Senate and the Board of Trustees.

3) Impact
The LAMP process played a significant role in defining LIFE’s status as a university, formally recognizing faculty’s role in the academic enterprise. It remains a benchmark for how faculty and administration can work together to bring about significant change. Since the creation of the document, LIFE implemented several new academic programs, all supported by the faculty.

4) Success
The project came in on budget and within the time parameters as presented. It created a strong sense of engagement throughout the campus and set the stage for the University’s growth of new programs. The Committees were highly-engaged and well-supported throughout the project.

Outdoor Spaces

1) Purpose
To provide a positive and attractive campus; to assist conversion from a commuter campus to one that is a true community.

2) Accomplishments
As part to the master planning, and in conjunction with a bond refinancing in the fall of 2008, this undertaking created a central campus green and gathering space in an area formerly occupied by surface parking and drive parking to the perimeter of the campus in an effort to create a more walkable campus.

3) Impact
This project transformed a significant area previously occupied in the core of the campus to a relaxing and inviting green space, featuring water features, large and intimate gathering areas and serving as a focal point for what was envisioned community concerts in order to bring other area residents on to campus.

4) Success
This project came in on budget. More significantly it changed the look and feel from a series of educational buildings fronted by parking lots to that of a university campus. The use of the central green has been marginal, and the concert series never gained the necessary traction and was financially unsuccessful.

Life U Shop (Bookstore)

1) Purpose
To provide an attractive source of Life University-related items for members of the community and visitors to campus.

2) Accomplishments
Improved the location, appearance and functionality of the previous campus bookstore into a different student experience.

3) Impact
The stocking of textbooks was largely eliminated with the change to a “Spirit” shop. We partnered with Akedamos to provide students with an electronic buying alternative. The image of the space was substantially improved, as well as the variety of spirit wear.

4) Success
The project was completed on budget. The use of Akedamos has not gotten the traction for it to be considered financially successful, as students still rely on third parties (Amazon, etc.) as a more expedient method of acquiring texts. The spirit wear continues to be financially viable and is popular with current students and alumni.

Physical Infrastructure Upgrades

1) Purpose
To provide a safe, functional, comfortable and attractive physical environment for students, faculty and staff.

2) Accomplishments
This encompasses a number of projects taken on over a 10+ year time frame. They range from infrastructure improvements to upgrades and better functionality of interior spaces. What distinguishes them from other improvements on campus is that they were accomplished from internally generated funds while not detracting from the overall liquidity of the University.

3) Impact
Both clinic spaces were upgraded shortly after coming out of the financial crisis and sent a message to the LIFE Community that LIFE was on the road to recovery. The Harris Center changed the entire functionality of the former executive area into a contemporary student center testing facility and allowed for substantially improved functionality and expansion of the IT Department.

4) Success
At the time, the visibility of campus improvements was noticed an appreciated. Both clinic spaces and the Harris Center came in over budget.

Outreach Clinic Relocation & Upgrade

1) Purpose
To establish a community-based clinic for chiropractic care for those unable to afford it, while providing clinical experience for LIFE’s chiropractic interns.

2) Accomplishments
The Outreach Clinic was designed and built out, allowing four faculty members to supervise student interns in delivering care to people without the means to pay for care.

3) Impact
The Outreach Clinic serves two purposes: provide care to people in need at no cost and provide clinical experiences to LIFE’s senior chiropractic students.

4) Success
The Outreach Clinic has achieved its objective in serving patients and providing students with a wide range of clinical experiences.

Wellness Portfolio/Lifestyle

1) Purpose
To create a healthy environment for LIFE employees reflecting Vitalism.

2) Accomplishments
The program was overseen by an external consultant who convened University Leadership early on to develop the concepts undergirding the program. The Wellness Portfolio became, in fact, one the University’s Values. When the program began offering services to LIFE’s employees, it created positive satisfaction for those who participated.

3) Impact
The Wellness Portfolio program provided a vitalistically-centered healthcare benefit to the employees while concurrently exposing our employees to the skills and knowledge that our students are receiving. From 2015 through 2017, the program served 75 employees per week, the vast majority of who were not chiropractors.

4) Success
The project produced positive satisfaction for those who used the program. It provided a high-quality health service for employees (nutritional counseling and health coaching in addition to chiropractic care) and gave them valuable insights into what vitalistic health care was all about.

Octagon (Conference)

1) Purpose
To deepen understanding of the Eight Core Proficiencies in a think-tank environment.

2) Accomplishments
In the late 2000’s, The Life Source Octagon at Life University was envisioned and proposed by Guy F. Riekeman, D.C., then President of Life University. As the name of the structure implies, The Life Source Octagon emerged with a series of eight areas of interest and emphasis. These included: Integrity & Citizenship; Communication & Relationship Theory/Skills; Philosophy of Human Existence & Healthcare Policy; Leadership & Entrepreneurship; Belief Systems & Performance; Learning Theory/Critical Thinking; Contemporary Scientific Paradigms; and Integrative Change.

Dr. Bolles organized and led the 2009 and 2010 conferences of the Life Source Octagon. These were critical years for the Life Source Octagon as they set a tone for serious inquiry and appropriate exploration of ideas. The initial proceedings of these conferences remain unequaled in the history of the Life Source Octagon.

In 2011, an effort was made to bring together leading thinkers and researchers directly related to the chiropractic profession. This was the first conference of The Octagon at Life University that sought to share the conference content with a diverse audience of students, faculty, practitioners and members of the general public.

In 2012, as a nation, as providers of health care and as consumers of health care, we were trying to understand and assimilate the meaning and significance of the Patient Protection and Affordable Care Act of 2011, “PPACA,” or as it often came to be known derisively as “ObamaCare”. The Octagon at Life University presented one of the most extensive conferences on the PPACA that was developed within the chiropractic community.

Rounding out the first half-decade of the functioning of The Octagon at Life University was the 2013 Octagon Conference. As the 2012 conference caromed off the Patient Protection and Affordable Care Act, the 2013 Octagon Conference caromed off the report of the Institute for Alternative Futures (IAF) report, Chiropractic 2025. It was in this report that a role for “Vitalism & Value” was offered as one of four possible scenarios that could direct the future of the chiropractic profession, and to a degree, health care in general. As such, the focus of The Octagon Conference 2013 became a reverse engineering exercise to envision the steps that will be needed to see this future realized.

In 2014, The Octagon at Life University eagerly engaged the President’s directive associated with Integrity and Citizenship. This shift, offered by the President, gave The Octagon to engage a different segment of the Life University faculty and community. The healthcare providers who had participated as Octagon faculty saw a focus on health care and human existence as being something of universal interest within the institution, but a broader emphasis on Integrity and Citizenship proved to be of broader interest to an entirely new cadre of the Life University community, as well as an engagement point for persons outside the Life University community. The Integrity and Citizenship focus changed The Octagon, and it changed Life University.

In the spirit of Voltaire who cautioned “if you wish to debate me sir, first define your terms!” we soon realized that “integrity” and “citizenship” meant very different things to the faculty that had been assembled. The task became a question of alignment of thought. It was in this context that the writings and works of His Holiness the Dalai Lama (HHDL) were discussed and a conscious attempt to incorporate these into our discussions ensued. From this emerged a slightly different perspective that was articulated as “Compassion, Integrity and Secular Ethics.” Out of the 2014 Octagon Conference came the recommendation for the formation of the Center for Compassion, Integrity and Secular Ethics as a unit of The Octagon at Life University.

The period between the 2014 and 2015 Octagon Conferences was a very busy and productive one for The Octagon. The recommendation of the 2014 Octagon conferees was brought to President Riekeman who embraced the spirit and intent of the effort. Subsequently, he supported a successful motion before the Board of Trustees of Life University to create the Center for Compassion, Integrity and Secular Ethics (CCISE), a turning point for The Octagon and Life University.

In 2015, The Octagon Conference was focused on presenting the vision, values, history and organization of the Center for Compassion, Integrity and Secular Ethics to the faculty for feedback, comment and revision. Four areas of activity were identified for CCISE. These included: education, health care, community empowerment and transformational leadership.

In keeping with the Integrity and Citizenship theme, the attention of The Octagon Conference 2016 was directed to exploring questions related to Integrity and Citizenship in the business community. The value of compassion and integrity as the next level in business development from a human resources viewpoint achieved a high level of attention. The potential to translate key elements of the Positive Human Development and Social Change (PHDSC) into smaller, certificate-oriented instructional units for applications in business was viewed as a critical need of industry. Feedback was offered that employee and leadership training in terms of workplace behaviors will continue to be a need in business, but there are needs that extend well beyond this basic human fairness level that will allow the individual and business to flourish.

Compassionate Integrity Training (CIT) was the project centerpiece of the Octagon Conference 2017. Building on the feedback from the business community in 2016, the staff of the Center for Compassion, Integrity and Secular Ethics (CCISE) developed and tested various components of the CIT instructional modules in a real-world setting in Northern Ireland and in the United States. The concepts of CIT and the presentation format were reported on and reflected upon through groups such as The Good Works Institute (Hudson Valley, New York), Children in Crossfire (Derry, Northern Ireland), The Pardes Institute, (Jerusalem, Israel) and Lee Arrendale State Prison for Women (Alto, Georgia).

The fifth and final year of the Integrity and Citizenship focus of The Octagon at Life University attended to the unique role of compassion, integrity and secular ethics in systems. This was found to be a particularly useful discussion due to the universally dehumanizing nature of systems functions. In light of the successful activity of the Chillon Project at Lee Arrendale State Prison and the desire to scale this effort into more extensive settings a focus on the criminal justice system was assumed for the 2018 Octagon Conference. Educators, administrators, formerly incarcerated persons and social service agency staff explored the questions of compassion, integrity and secular ethics from their dealings with the criminal justice system.

3) Impact

4) Success
Over its 10-year history, The Octagon has had a profound impact on Life University, our faculty, students and alumni in terms of exposing the institution to conversations, experiences, ideas and projects that were never dreamt of in 2009. Among the impact elements associated with The Octagon, we offer the following as the top 10 most significant:
a. The convening and delivery of the most extensive discussion and conference activities addressing the subject of Vitalism in the history of the chiropractic profession.
b. The exposure of principals from the Institute for Alternative Futures (IAF) to Life University’s perspective on Vitalism and the appearance of related thoughts in the publication Chiropractic 2025 by the IAF.
c. The delivery by the President of a charge to explore “Integrity and Citizenship” for 2014 through 2018 and the convening of corresponding efforts to begin this inquiry.
d. The formation of the Center for Compassion, Integrity and Secular Ethics.
e. The development of the undergraduate degree offering in Positive Human Development and Social Change (PHDSC).
f. The initiation and maturation of The Chillon Project, yielding a prison-based, accredited, non-religious undergraduate offering in Georgia for the first time in more than a quarter century.
g. The translation of the spirit and intent of the PHDSC curriculum into K-12 and business-oriented environments designed to address the unique circumstances of the people and places of the offering in the form of Compassionate Integrity Training.
h. The engagement of the Compassionate Cities program in the support and offering Compassionate Integrity Training as the flagship educational offering of the Compassionate Cities program.
i. Introducing Life University to academic, business and communities from dozens of institutions and organizations as a leader in social responsibility, sustainable activism and compassionate behavior.
j. As a unit of Life University doing our best to fulfill the spirit and intent of Lasting Purpose through hard work, sound stewardship and Life University’s vision for a better tomorrow.

LIFEvision

1) Purpose
To provide a seminar program for chiropractors to engage in vitalistic chiropractic.

2) Accomplishments
LIFEvision has undergone transformation from its initiation, and these have been based on decisions by the LIFEvision Committee.
• We currently host two LIFEvision Raw seminars per year on campus (January and July in association with LLW), with little to no expenses, and these are offered for free.
• In 2018, we hosted The Rubicon Conference in association with The Rubicon Group (April 2018), with 538 attendees (gross income $96,662.50).
• In 2019, we hosted LIFEvision Canada attracting 344 attendees (gross income $69,947.00), and Life Vision 2019 Atlanta with 197 attendees (gross income $26,885.00).
• Looking at 2020, the thoughts of the committee is that we host an international event in Toronto during the spring and forgo a Life Vision 2020 in Atlanta. Moving forward we could consider hosting one event per year outside of Atlanta, preferably at a vacation destination, in addition to Life Vision Raw on campus.

3) Impact
We consistently get great feedback from our attendees. LIFEvision has gained and lost traction at the same time. People who do attend love it, but the numbers have not grown as planned. The sentiment on the committee is that our Fall CElebration is Life U’s big event, and we should therefore not expect to build another big event in Atlanta.

4) Success
LIFEvision Canada 2017 and 2019 have both been successful, based on attendance and positive revenue to Life U, as were LIFEvision Roma seminars in 2016 and 2017.

TCL Magazine (Re-Design) Online

1) Purpose
To update and create an online version of Today’s Chiropractic Lifestyle magazine.

2) Accomplishments
TCLonline has accomplished a polished and visually appealing online presence, populated with content that seeks to capitalize on the University’s standing as home of the largest chiropractic college in the world, and that educates, validates and advances the vitalistic chiropractic tribe.

3) Impact
Limited. Provides home base for position statements and political priorities. Meets the necessity standard of an online presence for Life U chiropractic thought/professional leadership.

4) Success
TCLonline is successful in that it is produced with little additional outlay over and above salaried/contracted individuals with other obligations and foci who contribute time and human capital to TCL, in contrast to the comparatively extravagant cost of creating and distributing a high-quality print magazine nationwide. Currently creating high quality, though still inconsistent, content in a number of formats that have the potential to serve unmet needs of the chiropractic profession and/or practitioners.

Postgraduate Online Programs

1) Purpose
To create online programs for chiropractors and other health practitioners to gain knowledge and certification in relevant subject areas.

2) Accomplishments
• 1st Spinal Hygiene program was launched successfully and ended April 27,2019, using Kajabi. We had nine people sign up. The net income to Life U was approximately $6,600.00.
• The 100-hour Neurology Course – fully developed and remains active. We recently invested in online promotion that is creating some activity and a lot of questions for Dr. Michael Longyear. Gross income thus far is $44,975.00
• The Ergonomics Certification course is completed and will launch in June 2019. This is done in cooperation with Dr. Mark Vetraino and Between Pixels (video production company). There is no dollar investment by Life U, and we will share the income.
• Other Online courses: July 1, 2018-May 1, 2019: $12,814.78
• Online CE Sponsorship DC Hours $29,475.00

3) Impact
The impact is currently difficult to measure. Our goal is to become the online content provider of choice for DC continuing education, but we have a long road ahead of us. Financially, the impact to Life U has been minimal, though important to note that it has been cash positive.

4) Success
By partnering with content creators/generators for the Spinal Hygiene and Ergonomic programs, our only expense has been the monthly fee for Kajabi. Overall, we are cash positive.

The 100 Hour Neurology course was part of the midtown clinic at the onset and recently moved to the post graduate education department. The income has been greater than the expenses to create the program, and since the program is now created, there will be minimal expense to keep it going, other than some online advertising.

Chillon Project

1) Purpose
To provide educational opportunities for incarcerated persons including course content that reflects not only typical undergraduate requirements but also the emphasis of the Center for Compassion, Integrity and Secular Ethics (CCISE) addressing self-development, compassionate living, contemplative practices and entrepreneurial skills.

2) Accomplishments
Since its inception, the Chillon Project has:
• Developed a curricular model that delivers the undergraduate requirements for an Associate of Arts degree and a Bachelor’s of Arts degree with tracks emphasizing self-development, compassionate living, contemplative practices and entrepreneurial skills.
• Secured the cooperation, support and active engagement of the Georgia Department of Corrections (DOC) to enable the educational offerings of Life University.
• Secured the facilities and services needed on site to offer a degree program in a carceral setting.
• Secured the approval of the Southern Association of Colleges and Schools (SACS) for a satellite campus site at Lee Arrendale State Prison (LASP) for Women in Alto, Georgia.
• Developed the infrastructure within Life University and within LASP to facilitate the delivery of the educational program and service the needs of the students enrolled in this unique setting.
• Successfully graduated the first cohort of students to receive their A.A. degree in Positive Human Development and Social Change (PHDSC).
• Secured external funding to assist in offsetting the expense of delivering this program.

3) Impact
The Chillon Project has …
• … , through the College of Graduate and Undergraduate Studies (CGUS) at Life University, changed the lives of the women enrolled in the program, the lives of their families and the lives of their non-student community within LASP. This impact has been demonstrated through a research arm of the Chillon Project that is seeking to document the academic, personal, social and community impact that the PHDSC curriculum has made.
• served to enhance the awareness of the realities of the mass incarceration phenomenon being played out in the United States. In turn, this has given rise to countless educational opportunities to discuss justice, human rights, crime and punishment, peace studies and related topics flowing from the Chillon-based dialogue
• allowed Life University faculty and administrators to become involved, active and contributing participants with the annual conference on Higher Education in Prison.
• changed the lives of the staff of LASP, who aside from dealing with a more academically and intellectually capable incarcerated community, has also had the opportunity for undergraduate education extended to them and their families in equal measure as to what has been extended to the incarcerated students.

4) Success
The Chillon Project has …
• provided the first non-religious, accredited, undergraduate degree offerings in a prison setting in the State of Georgia in more than 25 years.
• demonstrated that higher education in a carceral setting can be developed from the ground up in a reasonable time at a reasonable cost per student in 2019.
• garnered the support, involvement and pride of the entire institutional community, including the Board of Trustees, alumni and friends of the institution.
• granted 11 A.A. degrees to incarcerated women based on academic preparation completed in that setting.
• begun upper division instruction that will lead to the award of B.A. degrees.

NeuroLIFE (FNC) at 1415 Barclay Circle on Campus

1) Purpose
With an eye on chiropractic’s neurological implications/focus and a growing science supporting brain and neurological health, the idea of Functional Neurology has not only been born, but has come front and center in the profession’s value proposition and potential leadership in natural health care. Life U wanted to lead this revolution, and as such, a facility to provide care was created.

2) Accomplishments
Life U built two NLI’s: one on campus and one in Midtown Atlanta with the most contemporary equipment and well-trained staff in the profession. The results patients have experienced, the recognition of the University and the influence it has produced in our education of chiropractors and our research agenda has been profound.

3) Impact
From high profile athletes like Sydney Crosby whose story of a rekindled career, which was featured on the cover of Sports Illustrated, to young children who have experienced regaining their ability to speak, athletic teams using the NLI for concussion protocols and high-level enhanced performance, the NLI has exceeded our expectations and has garnered publicity unavailable to us as a profession in the past. Additionally, the doctors at the NLI have produced a 100-hour postgraduate course for the every-day-chiropractor to enhance quality care.

4) Success
There are not enough words to express the success that the NLI has produced; not the least of these is a new sense of leadership and relevance in the healthcare paradigm.

LUSSI (LSSI)

1) Purpose
To provide vitalistic health care to LIFE’s athletes.

2) Accomplishments
• Established graduate student coverage for athletic teams.
• Created cooperative interaction with ATCs and CSCS personnel.
• Built infrastructure proposal and hired a director for LUSSI/LSSI, Dr. Mark Kovacs

3) Impact
LUSSI provided inroads for discussions worldwide as a Sport Science Institute is considered the basic operational system for sport performance, but we were able to introduce chiropractic as an integral part of the institute and the key to the uniqueness of LUSSI.

4) Success
LUSSI failed to launch, as budget was never authorized at the level necessary for success. The concept of LUSSI still exists, and staff is still supportive of the potential if funding is approved and a restructured design is accepted.

Life U China Initiatives

1) Purpose
To introduce Chiropractic to China through numerous programs and avenues, including local governments, educational institutions (Tsingua University, Open University of Hong Kong) and clinics.

2) Accomplishments
• Six years of clinical presence on the campus of Tsinghua University.
• Networking to high levels of administrative personnel at Tsinghua and within government.
• Clinic established in Kaifeng with the No. 2 Kaifeng Hospital.
• Clinic established with Team China (Chinese Rowing Association) providing care to Olympic athletes.
• Established a template for a hosting agreement with Open University of Hong Kong.

3) Impact
The goal is to establish the chiropractic profession in China as a government recognized healthcare profession. The networking has produced many high-level discussions about possibilities. The intention with establishing a program in Hong Kong was to be able to present to the Chinese government a Hong Kong design for Chiropractic rather than a U.S. plan. Many government and business leaders have been introduced to Chiropractic with government approval pending.

4) Success
The clinics have been charged with becoming self-funded. The Olympic clinic is fully self-funded with an excess that allows it to support the Kaifeng facility that is not fully self-funding yet. The hosting opportunity with the Open University of Hong Kong has shown potential, but signing has not occurred to date.

Costa Rica Project

1) Purpose
To expand Chiropractic in Central America through LIFE’s long involvement in Costa Rica partnerships with government and higher educational institutions.

2) Accomplishments
• Agreements with ICODER and CAJA were signed, but support has not been forthcoming in Costa Rica.
• An agreement was signed with National University, but as discussions progressed, it was apparent that a public university would not be able to support an educational program. Additionally, our performance clinic is still yet to be built … five years later.
• An agreement with UNIBE to establish a clinic has been mildly successful, but it is limited by personnel that can be utilized with Colegio registration.
• There have been multiple lawsuits by the Colegio to block any agreements involving Life University.

3) Impact
Although our impact has been blocked by the Colegio, there is continued interest in Chiropractic, and efforts are still in play to resolve issues with the Colegio.

4) Success
Success has been elusive to date. Many, many opportunities have been initiated only to fall prey to lack of follow through in Costa Rica and the continual turnover in government that requires us to start all negotiations over again. We do have two Costa Rican students in school that will return to Costa Rica and be supportive of LIFE’s efforts if we are still active in Costa Rica.

Athletic Facilities Upgrades

1) Purpose
Athletic facilities are essential to provide facilities to support Life University student-athletes and students, as well as growth in sport programs.

2) Accomplishments
Lupo Family Field, including the seating and press box areas, was completed, providing safe and reliable practice/competition fields. It also allowed us to start three new field sport programs in men’s soccer, women’s soccer and women’s lacrosse.

3) Impact
The impact of the project goes beyond its intended purpose. Because we now have a reliable field (despite weather conditions) and a beautiful backdrop, we have been asked to host several higher-profile events. We held the D1A Men’s Rugby National Semifinal, which was the first time that live, national TV was brought to the Life U campus. It also opened Life University up to numerous opportunities to host larger events and has allowed to rental agreements with large local sports organizations.

4) Success
Lupo Family Field continues to bring in rental income; however, due to sport growth of Life U Athletics, the window for rental time has decreased.